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KRSInfotech Blog

  • harry
  • Uncategorised
  • May 11, 2018

Mobile CRM: Why Your Business Needs A Mobile CRM Strategy

  • What is Mobile CRM?
  • Mobile user and their usage growth
  • Hot to start with Mobile CRM

Mobile usage is rapidly growing and sales teams around the globe are out in the field meeting potential customers. Because of this, both mobile devices and a mobile sales force have merged to become Mobile CRM.

In this post, I will look at the growth of mobile usage in recent years, why you should adopt a mobile CRM strategy in your business and how to get started with mobile CRM.

What is a Mobile CRM?

Mobile CRM, or Mobile Customer Relationship Management, is a CRM tool designed for mobile devices including smartphones and tablets. By connecting through mobile CRM, you allow your sales team’s access to customer data through a mobile CRM app or through a web-based browser with cloud CRM. A key benefit of using mobile CRM is to allow your sales force to access real time data while out in the fields meeting prospects and customers.

Mobile usage growth

“By 2022, mobile internet usage should overtake desktop internet usage”. Traffic from mobile devices continues to grow and in fact, mobile traffic is growing so fast that in some places, such as India, it has already surpassed desktop traffic.

As mobile adoption continues to grow and organizations become more flexible in work arrangements to their employees, traditional desktop applications such as CRM are moving into the mobile space. Having a mobile strategy is no longer optional and is quickly becoming a necessity.

Getting started with Mobile CRM

Before you begin to implement your mobile CRM, it is important that you define goals on what you want to achieve by having a mobile CRM and what your work force needs in order to take advantage of real time data access.  I’ve outlined three highly important areas you will need to address before launching:

  1. Internal buy-in

Before you implement a mobile CRM app, it is important that you get internal buy-in from the sales force. Your sales teams are the ones that will be using the smart phone application daily and in order to get their buy-in, you need to implement extensive in-house training on how to use the application in the form of user guides and training programs as well as explaining the key benefits of what they can achieve by working with the mobile CRM.

  1. Provide the device

People love getting things for free and one of the easiest ways to get your sales team to adopt a smart phone CRM is to provide the device itself to your sales force and include the application pre-installed. Although most CRM mobileapps are supported by iOS, Android and Blackberry, make sure that you check with the provider before giving it to your sales force.

  1. Mobile app usability

Your sales force will rarely need access to complete functionality on their CRM mobile app to all the same data and reporting they would access via their desktop. Start out by providing only basic access that the teams use on a day to day basis. For example, writing and sending an email, scheduling a meeting and/ or updating contact information

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  • harry
  • Uncategorised
  • May 11, 2018

These software testing trends can help testing teams work smarter

The growing focus on Agile delivery has had a ripple effect on software testing priorities – transforming how the service is delivered across businesses. So, how can testers make the most of changing business and technology dynamics? I’ve detailed five trends that testing teams can capitalise on and meet customer expectations.

 Focus on feedback, not test results

The purpose of a specialist tester within a delivery team has matured in recent years. Testing functions traditionally focused on verification of the solution against requirements. Whilst this is still a valuable and important activity, delivery teams look for greater contribution from professional testers.

Help your Testing Teams Work Smarter. Register for our Testing Webinar

This means that testers must provide more than test results. They should go beyond making a recommendation to a change board. This is because delivery teams need testers to be the voice of the customer, quality advocate, testing specialist and chief provider of feedback.

Test results are one quantitative way to give feedback on a product, but there are many more. Here are some of the questions that testers can answer for a project:

  • Do the requirements make sense?
  • Has enough testing been done?
  • Will the solution realise the planned benefits?
  • Was the delivery process effective?
  • What could be improved?

The testers can act as a living retrospective for the team. Their specialist talent for quality checking and testing techniques makes them uniquely placed to use their voice and provide feedback into the team at every stage of delivery

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  • Mobile CRM: Why Your Business Needs A Mobile CRM Strategy
  • These software testing trends can help testing teams work smarter

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Seeing is believing,’ so they say. But what if you cannot see, hear or walk for that matter? Does that diminish your value in society? No. Then why are we as businesses failing to respond to the requirements of the differently abled?

Recent Posts

  • Mobile CRM: Why Your Business Needs A Mobile CRM Strategy
  • These software testing trends can help testing teams work smarter
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